RAZORFISH

A NEW SCENT, ANARCHY FOR HIM & HER
This body spray concocted in the AXE labs deemed too dangerous for distribution has been leaked by hot rogue AXE agents.



Creative - John Antoniello, Jenn Shreve, Spencer Hansen
Help the rogues spread Anarchy to the streets. Users pick a block and dress it with catastrophe. Once a street has been tagged/conquered, it belongs to that user and that user only (the user's facebook profile pic is stenciled on the pavement).



Others can browse the street view as a gallery of chaos. The aftermath of mixing these two potent scents.

R