L
NEXT - Built By Business
“We CARE” 🙄
“We’ll Get through this together” 🤦
Remember the Covid 19 pandemic? In March 2020 every brand was making a sad commercial about how much they care and saying “we’ll get through this together. But spending money to make a commercial telling everyone “we care” felt really wrong.
So we took our entire advertising budget and started hiring real small businesses to keep working. This is what they made:
:60
Case Study
Built by Hyatt Stengle - Handywoman, Austin, TX
![](https://freight.cargo.site/t/original/i/82c09362c54c276be5728df6d14439a8e317d64a8334d95eef42716c11c4b5ff/NEXT070.jpg)
![](https://freight.cargo.site/t/original/i/bad1bd46284cf7a6df6a1abeb1a99962f606a6b5cf17bce6e6cbe114c2909ce0/NEXT057.jpg)
Built by Brianne Solomon - Black Diamond Tattoo, Venice Beach, CA
![](https://freight.cargo.site/t/original/i/0004ceb4634aab624acbd8095f20bddb34c4e087b3c7f1aaccbd84bf957c94a6/bree-47.jpg)
![](https://freight.cargo.site/t/original/i/3be2749fd781019b4be96f1139be9b3574cecfdd4acb8e0639404b09ac7a6123/bree-1.1.jpg)
![](https://freight.cargo.site/t/original/i/d315a04c5a7f10976bdc31d99738429acdcd9bb7acb72bae0048bb0cbffeba45/bree-1.jpg)
![](https://freight.cargo.site/t/original/i/29eaf5189c3a3d062e8edd2dce451651bc53eaf0fb73598ed275ac60ff683f25/bree-36.jpg)
Built by Chris Burns - Self-Employed Contractor, Levittown, PA
![](https://freight.cargo.site/t/original/i/f822823ef5d392126429a134dc44633e7ee10acb920a51251551af931dc218f5/ChrisBurns.jpg)
Built by David Mess - Buttercream Bakery, Wayzata, MN
![](https://freight.cargo.site/t/original/i/f0271f315c287145b3fd35c5d37d4ddf4089f4c024eb99103ce2af6121e6d042/img_0036.jpg)
![](https://freight.cargo.site/t/original/i/13d4bfe17d980fae06aae7e912e4fe5b4b5aee818a1e1395deb2e188fc569671/img_0048.jpg)
Built by Mark Linen - Brotha Bakes Bakery, Houston, TX
![](https://freight.cargo.site/t/original/i/d9cb56e9756f6d927f528cd35c8acc91d03ca34840f1c3b6902d9a2ee616d31b/Mark_Next-JPGS_069.jpg)
![](https://freight.cargo.site/t/original/i/d29b7cffaa84b4e2d464a9cac1ff0221e414f8f646b52efe35270df4a75c4f26/BrothaBakeNext.jpg)
Built by Ruel Brown - Mural Artist, Salt Lake City, UT
![](https://freight.cargo.site/t/original/i/84bbbfad4779715b2ad167b9720434e482e5efc0c7dff6cef769cae66046010e/Ruel-Brown.jpg)
Built by Christine Lee - Self-employed Circus Performer, Bay Area, CA
![](https://freight.cargo.site/t/original/i/7ddec71d30c0cf50a30c77ee878a3fe4b4fda241e58a34c6debe2cfabcb78192/Christine-Lee.jpeg)
![](https://freight.cargo.site/t/original/i/e0399b4fc0cfe548624ce22740d5ffb1bc875c5c87146d1c261b710cfd042b57/BBB_ads_1200x628px_Christine-Lee.jpg)
Built by Ava Apple - Symbolic Dance, San Francisco, CA
![](https://freight.cargo.site/t/original/i/eed6244682b160de0e3bd5525761411b222543033f188ae5b7188f497d07edf8/Ava_Apple-Dance.jpg)
Built by Brittany & Eric Jiminez - Inked Up Graphics, Redding, CA
![](https://freight.cargo.site/t/original/i/05fb3fb8526c2ad20d26deee2a65b0368028e2d5f691735cb39bc5cd2b658c0c/InkedUp2.jpg)
Built by Lisa Hladish - Paper Daisies Stationery, Atlanta, GA
![](https://freight.cargo.site/t/original/i/1f5dfa391c5d68d2dea77dd272bfa8a6e3e551287650245d19346d0c389146dc/Lisa_Hladish_1-copy2.jpg)
![](https://freight.cargo.site/t/original/i/c6aa64db773ebd18cb01ae4f674ecdd421741ea9cc71894264e09640a1dfdb28/Lisa_Hladish_2-1.jpg)
Built by Soo Kyung Hur - Dry Cleaners, Tracy Valley, CA
![](https://freight.cargo.site/t/original/i/7ac81f84267fcdf5bdb6ffbd2a4d6cff7754ce3a7939d997b6c0dcd3e6b3e97e/Hur.jpg)
Built by Tim Hardin - Self-employed carpenter, Hutto, TX
![](https://freight.cargo.site/t/original/i/de1b59e2c2fa639f271778f37523751ddf139525bc29981f9324f45badd549a1/Tim_Next027.jpg)
Built by Tina Topolian - Self-employed yoga instructor, Ann Arbor, MI
![](https://freight.cargo.site/t/original/i/3a8790603370332e32b68ba01f2bc99f56002374f30256534f14c6ba019d04ed/Tina.jpg)
Built by Aqiyl Romano - Welder, Lanham, MD
![](https://freight.cargo.site/t/original/i/4d78f3c731b3e5e9590d27c571a2ed69a649333801f3337b3b6e87af2b1fc6e1/Aqiyl-Romano2.jpg)
Built by Wesley Williams - Restaurant Owner / Firefighter, Dallas, TX
![](https://freight.cargo.site/t/original/i/b27c757d91377fdaa43f4694bfc4df8fa6b2075fd2d4e6e168773e631f5d5dd0/0P9A8884.jpg)
![](https://freight.cargo.site/t/original/i/381bff029885f638391073e357c8d7a0a85e27cfac797b4656e4c7486e646b79/0P9A8599.jpg)
Director:
Cole Webley
Line Producer:
Adam Litt
Editor:
Jai Shukla