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NEXT - Rebrand
From dog walkers & construction workers to foodtrucks & flowershops — small business owners are vast and diverse. We partnered with COLLINS to completely reimagine the NEXT brand. Building a flexible design system and language to represent the diverse spectrum businesses they serve. psen.wikipedia.org/wiki/Xzibi 11_Social Media from spencer hansen on Vimeo.x
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![](https://freight.cargo.site/t/original/i/c9a66bdc39c762cd126b7d7fa1b329c5d0452a06f4746df8c93822ade1da1a8f/NEXT-Mark-Color-Motion8.gif)
![](https://freight.cargo.site/t/original/i/64a3490d40a34274f3f6c9530499d8591e64286f5764bf9f02605d29915bdc38/NEXT-Colors-n-Type10.gif)
![](https://freight.cargo.site/t/original/i/b5ee956c89e1748b714d2ca37968d7426f95665530ac446d3c8004f6d9c037bf/An-Insurance-company-people-don-t-hate-6.gif)
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![](https://freight.cargo.site/t/original/i/7ede65907b830db7982f41bb3f0f2e67bf8f2e03fef02fd81ecadeb57aa2ec86/02-Headline.jpeg)
![](https://freight.cargo.site/t/original/i/d31f455b48b5ba1730a6fb526f3b666f5745195107b93cc63c323b0334fdbe86/03_Computer-shot.jpg)
![](https://freight.cargo.site/t/original/i/3b385949c7f83fdca068dcf8959df7482af7e6270a43b2814bfccbee3e302239/04_Occupations-01.gif)
![](https://freight.cargo.site/t/original/i/f7b4a855a1c0ba128b621e17f9ba26bbbd3517c7a2d7a1fee63083a0e2e1329d/05_Occupations-02.gif)
![](https://freight.cargo.site/t/original/i/1ad51ecc2af7ed38c96dc2e520376f9d21f1b7a57070302a93e0b383465733b8/06_Billboard-01.jpg)
![](https://freight.cargo.site/t/original/i/e5a6fc591e36cf5e80848883ad82c2dac29ab25d6bb70a2754199893ed18c31e/07_Billboard-Vertical.jpeg)
![](https://freight.cargo.site/t/original/i/1dd8d148f5cc9c6328c07b85780ca241b235fa387871a4d76fe4369bbf827c99/08_Rainbow.gif)
![](https://freight.cargo.site/t/original/i/4c660defadb2238c34d5d597bcdd9423cadc3828ab83a1681c2c0b45b69b7b74/26_Next-Mural.jpg)
![](https://freight.cargo.site/t/original/i/fcaea4a4716baad1758b8762b050f88d6d8ca3f53a261ce276e45ed6dc85b10f/17_Shirts-01.jpeg)
![](https://freight.cargo.site/t/original/i/679d816522d09c65cd7ff38f11467fa813d1d480057161a8cd437e72898062f5/19_Shirts-02.jpeg)
![](https://freight.cargo.site/t/original/i/1c0e8e6faf3aec346969df8b3e92003e14356ded59949894e060169edf2352a7/18_Stuzo-Clothing-03.jpeg)
![](https://freight.cargo.site/t/original/i/9a6b80c65a686ea13f292250c6cf1095017112478c97d632895e08d5e41b5501/24_Frame-Attribution-01.jpeg)
![](https://freight.cargo.site/t/original/i/f3a8d89ba3b21af82d605edf35f89e43fea09d21014eb86bb1071802a93704ae/25_Frame-Attribution-02.jpeg)
![](https://freight.cargo.site/t/original/i/05215a2d062181f4abe68f7a94d900b1c25d81e5e5431ce984a3bc487543a7b8/27_Hero-Illustration.gif)
![](https://freight.cargo.site/t/original/i/3ae873ae7158cee12a09e8b86c45abeae73c3f589d4c72c72906d07d01ccc9ae/20_Baronfig-Notebook.jpg)
![](https://freight.cargo.site/t/original/i/8dcb1ffb8a7d7f9101c8519293905a898e2bc40e861547a1e923babdee884bc2/01_Logo_.gif)
![](https://freight.cargo.site/t/original/i/1a85dfc65a60a4a30b005ea3847c73306db0495389458cc651ba090f617b157a/Logo---Before-After-copy.jpg)
Design Agency:
COLLINS
Brian Collins - Chief Creative Officer
Jump Jirakaweekul - Design Director
Barney Stepney - Designer
Kristine Lim - Designer
Julen Saenz - Designer
Alex Wallace - Business Director
Tom Elia - Copywriter
Mari Juliano – Photographer
Illustration:
Caspar Wain - Illustrator
Photography:
Maggie Shannon – Primary Photographer
NEXT Creative Team:
Daniel Surgeon - Lead Design
Jake Reilly - Lead Copy
Devon Lach - Lead Producer
Margot Czeropski - Associate Producer
Justin Truong - Designer
Leena Murdeshwar - Designer
Eva Sealove - Producer