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NEXT - Rebrand


Dog walkers, construction workers, flowershops, restaurants, foodtrucks, barbers — small business owners are vast and diverse. We partnered with COLLINS to completely refresh the NEXT brand. Building a flexible design system and language to represent the diverse spectrum businesses we cover. psen.wikipedia.org/wiki/Xzibi 11_Social Media from spencer hansen on Vimeo.x
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ideo/148894857?api=1&background=1&mute=0&loop

Watch the case study↓
Watch the case study↓
Watch the case study↓
Watch the case study↓
Watch the case study↓
Watch the case study↓
Watch the case study↓
Watch the case study↓  
  






   
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Design Agency:
COLLINS
Brian Collins - Chief Creative Officer
Jump Jirakaweekul - Design Director
Barney Stepney - Designer
Kristine Lim - Designer
Julen Saenz - Designer
Alex Wallace - Business Director
Tom Elia - Copywriter
Mari Juliano – Photographer

Illustration:
Caspar Wain - Illustrator

Photography:
Maggie Shannon – Primary Photographer

NEXT Creative Team:
Daniel Surgeon - Lead Design
Jake Reilly - Lead Copy
Devon Lach - Lead Producer
Margot Czeropski - Associate Producer
Justin Truong - Designer
Leena Murdeshwar - Designer
Eva Sealove - Producer




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