SMART CAR - POOP TWEET
We responded with math to a hater on Twitter and 24 hours later won the internet.4 days later we were on CNN
![](https://freight.cargo.site/t/original/i/d9070984451c7914351b5a634db8559704fa36313fac67ba64b6941d5627b23b/smart_poop_tweet_o.jpg)
People assume the smart is a death trap because of its size. We were able to get millions talking about the smart's main safety feature, the tridion cell, by talking about bird poop.
![](https://freight.cargo.site/t/original/i/8425861f09d928201397ef01646bf927699b79672820e5c163840f531d91609c/HTH_MediaCollage_o.jpg)
![](https://freight.cargo.site/t/original/i/d57f3c7690fcfab1768a60b37940bd141e7bfd703f61f94f3019b9e398893caf/reddittweet_o.jpg)
Smart's Poop Tweet was featured in The 5th addition of Hey Whipple, Squeeze This
![](https://freight.cargo.site/t/original/i/e185fa05d0b39749bc86bc7602ffbe8e5baf6b3b6182cb8fa28054e59f294c1e/Whipple.jpg)
![](https://freight.cargo.site/t/original/i/7dc3dc78fcdd64a9265475158e0d0f27001b8efa3be11ac0b6c949d4dc4fbeff/12711218_10153208647276627_5166092350260910975_o.jpg)
Copywriter
Dan Brill