SPOTIFY - BLACK HISTORY IS HAPPENING NOW

Spotify wanted to create a meaningful and impactful way to support artists and communities of color. We used Black History Month as an opportunity to launch a program that would last, not just for the month of February but as an on going platform throughout the year. In collaboration with Saturday Morning, these are two projects we did with Pharrell Williams and Janelle Monáe.

Black History is Happening Now: Pharrell Williams
Director, Paul Hunter
Cinematography, Joost van Gelder

Pharrell Williams discusses Black History is Happening Now


Janelle Monáe on Afrofuturism
Director, Daisy Zhou


Watch the case study


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