Recognition
Art Directors Club
Silver Cube for Craft - Best use of Technology
Bronze Cube for Craft - Art Direction
Utilizing facebook's photo albums we created a flip book style frame by frame animation for our fans to play a choose your own adventure. When users reached the end of a chapter they would would tag themselves to vote which direction they wanted things to go.
My copy writer and I wrote the stories and Shotopop produced sketches and storyboards for client approval. Because all 15 chapters were produced on an aggressive 6 week schedule. As the first 3 chapters went live we were still sketching and producing the end chapters.
![](https://freight.cargo.site/t/original/i/377dd84d365d5d85791018b9ecceda52a71b3c1b9a9d56b98c77527c00999fa4/sketch1_o.jpg)
![](https://freight.cargo.site/t/original/i/f374ff21d2994bb35ae063409a5b43fb7e9eeefc231507ee9df2f167bc790084/sketch4_o.jpg)
![](https://freight.cargo.site/t/original/i/af2ff9411638369e6bd871782977034b31d72a5dcb18bcf379316431603923e4/sketch5_o.jpg)
![](https://freight.cargo.site/t/original/i/6d965c7deca354543890bf06a06439a7eeef7cd56131d9115eb016d3535e6c7a/sketch6_o.jpg)
![](https://freight.cargo.site/t/original/i/d293236e81c68581350cca194ed70f2a13a17e2ed7b9d51484aae7d449656295/sketch7_o.jpg)
![](https://freight.cargo.site/t/original/i/693c3c2cbbd51349989e4edf1a7fe1d194ffb0f0167772a29d6787227997ecee/Tag_your_own_Teaser2_o.jpg)
![](https://freight.cargo.site/t/original/i/3916d09817cf280e153a9df42a281fc3e952c6fd51afb4b57bdb95a3a1c4e32f/Tag_your_own_Teaser1_o.jpg)
![](https://freight.cargo.site/t/original/i/ec2936e6b6892a25b050491055c80bad7c5843164cdaafaa319919616effc360/splash_down_o.jpg)
![](https://freight.cargo.site/t/original/i/b7fa0b9e486710175f86fac4979193b9b6e5e4e9983427fba23cdd818685c417/Tag_your_own_Teaser5_o.jpg)
![](https://freight.cargo.site/t/original/i/c3cc8a4e43e60c9ada46b3faf9a4527b84d014fc54b42a4bc5e3ea85b9cac81d/Tag_your_own_Teaser4_o.jpg)
![](https://freight.cargo.site/t/original/i/2bac45311b467d6b11636e84a98d0047f3881cdb655b32ccbaa7af22dda9c235/Tag_your_own_Teaser3_o.jpg)
Each chapter is cut up into 200 images and uploaded as a facebook album.
![](https://freight.cargo.site/t/original/i/846f7a11c7fbf226c3bb07f784092e349ed365ebeed48e9ca47fad21a3b1e0f6/album_asset_1_o.jpg)