https://spencer-hansen.com Spencer Hansen Portfolio Fri, 14 Aug 2026 05:02:31 +0000 https://spencer-hansen.com en https://spencer-hansen.com/Front-page Thu, 23 May 2019 03:44:58 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/Front-page Spencer HansenExecutive Creative DirectorScroll ↓ https://spencer-hansen.com/The-Slashers Fri, 14 Aug 2026 05:02:31 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/The-Slashers &nbsp;Home&nbsp; The Slashers Even the scariest family in the neighborhood wants peace of mind. We made a 90s sitcom about a serial killer family just trying to make it in the world. An original theme song and opening titles inspired by 90s sitcoms, and more recently, Too Many Cooks. Directed by Chris Duce Agency: Life360 In-house creative Principal creatives: Copywriter: Steph Burda Creative Director: Spencer Hansen VP Creative: Jon Troutman https://spencer-hansen.com/I-Think-of-You-Dying Fri, 14 Aug 2026 04:07:44 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/I-Think-of-You-Dying &nbsp;Home&nbsp; I Think of You (Dying) Rated M for Mom's Imagination.&nbsp; All the Best People are Dogs - PetGPS Now everyone's favorite family member is on Life360. Directed by Steve Ayson Animated by Ferral Child Original music by Nick Lutsko Agency: ALTO NY Principal creatives: Jason Bagley Darcie Burrell Lawrence Melili https://spencer-hansen.com/Family-Proof-Your-Family Tue, 18 Feb 2025 03:14:03 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/Family-Proof-Your-Family &nbsp;Home&nbsp; FAMILY-PROOF YOUR FAMILY. Save your family from unnecessary trauma with Life360 Directed by Steve Ayson DP Hoyte Von Hoytema Agency: ALTO NY Principal creatives: Jason Bagley Darcie Burrell Lawrence Melili https://spencer-hansen.com/Spotify-for-the-ride Sun, 08 Sep 2019 19:00:24 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/Spotify-for-the-ride &nbsp;Home&nbsp; SPOTIFY for the rideAlmost 75% of drivers polled admitted to staying inside the car just to finish a song they like. This simple insight inspired our Spotify for the ride campaign.&nbsp; :60&nbsp; Awards2021 Cannes Lions: Silver Lion for TV/Cinema Film2021 Cannes Lions: Bronze Lion for Online Film2020 AICP Show: Winner for Best Licensed Music 2020&nbsp;D&amp;AD Awards: Wood Pencil for Film Advertising2020 ADC Awards:&nbsp;Silver Cube&nbsp;2021 Clio Awards: Bronze for Film Craft CreditsCreative Directors: Noel Yeo, Spencer HansenDesigners: Martin Berggren, Steven Conaway Directed by: Matthew SwansonDP: Christian Sprenger The :15s Long Form:Out of Home <img width="1000" height="662" width_o="1000" height_o="662" data-src="https://freight.cargo.site/t/original/i/5ff58f66ba0f531b7a3db8fd2a20ba84895675f0049bb3835d5ba560013b7ddd/2019-10-21-2_1000.jpg" data-mid="164553079" border="0" src="https://freight.cargo.site/w/1000/i/5ff58f66ba0f531b7a3db8fd2a20ba84895675f0049bb3835d5ba560013b7ddd/2019-10-21-2_1000.jpg" /><img width="1000" height="670" width_o="1000" height_o="670" data-src="https://freight.cargo.site/t/original/i/f40e9c529817464d17f5fc264fcdfbcf1640098f29a31c1357301fd6f9c5ab96/2019-10-21_1000.jpg" data-mid="164553080" border="0" src="https://freight.cargo.site/w/1000/i/f40e9c529817464d17f5fc264fcdfbcf1640098f29a31c1357301fd6f9c5ab96/2019-10-21_1000.jpg" /> coep https://spencer-hansen.com/Thanks-2016-it-s-been-weird Mon, 18 Mar 2019 05:05:43 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/Thanks-2016-it-s-been-weird &nbsp;Home&nbsp; Spotify Wrapped 2016 A campaign with it’s own Wikipedia page. This was where Spotify Wrapped all started.&nbsp;A massive global out-of-home campaign with 164 individual data stories for hyper-localized billboards, custom data stories for each user, other weird forms of gift giving - that has now become a cultural expecation at the close of each year since.&nbsp; The campaign generated an enormous amount of earned media (see below), 1.2 billion earned impressions and during the campaign, new subscriptions broke all company records. Honors:Cannes Lions (x4)One Show (x2)Art Director’s Club (x2)D&amp;AD (x1)Creative Review (x1)Webby (x1) Random Gifts for Specific Fans Director, Jimmy Marble There are over 100 million music fans on Spotify, but it takes a special fan to be a superfan. This holiday season, we decided they deserved a little something extra. We identified the top streamers of some of the top artists on Spotify, and partnered with the artists to create exclusive and unforgettable gifts. There were Sianta Hat for Sia Fans, Trapping Paper for trap music fans, Kornaments for Korn fans, and more. Each gift was accompanied by its own mini-campaign including film, GIFs and social, and as word about the gifts spread across the Internet, the FOMO did as well. The videos were viewed over 10 million times, and the campaign generated nearly 200 million earned media impressions – positioning Spotify as the leading streaming platform for both artists and fans. https://spencer-hansen.com/NEXT-Rebrand Tue, 21 Sep 2021 04:32:32 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/NEXT-Rebrand &nbsp;Home&nbsp; L NEXT - Rebrand From dog walkers &amp; construction workers to foodtrucks &amp; flowershops — small business owners are vast and diverse. We partnered with COLLINS to completely reimagine the NEXT brand. Building a flexible design system and language to represent the diverse spectrum businesses they serve. psen.wikipedia.org/wiki/Xzibi 11_Social Media from spencer hansen on Vimeo.x/v <img width="1267" height="713" width_o="1267" height_o="713" data-src="https://freight.cargo.site/t/original/i/c9a66bdc39c762cd126b7d7fa1b329c5d0452a06f4746df8c93822ade1da1a8f/NEXT-Mark-Color-Motion8.gif" data-mid="174867189" border="0" src="https://freight.cargo.site/w/1000/i/c9a66bdc39c762cd126b7d7fa1b329c5d0452a06f4746df8c93822ade1da1a8f/NEXT-Mark-Color-Motion8.gif" /><img width="1267" height="713" width_o="1267" height_o="713" data-src="https://freight.cargo.site/t/original/i/64a3490d40a34274f3f6c9530499d8591e64286f5764bf9f02605d29915bdc38/NEXT-Colors-n-Type10.gif" data-mid="174867190" border="0" src="https://freight.cargo.site/w/1000/i/64a3490d40a34274f3f6c9530499d8591e64286f5764bf9f02605d29915bdc38/NEXT-Colors-n-Type10.gif" /><img width="1267" height="713" width_o="1267" height_o="713" data-src="https://freight.cargo.site/t/original/i/b5ee956c89e1748b714d2ca37968d7426f95665530ac446d3c8004f6d9c037bf/An-Insurance-company-people-don-t-hate-6.gif" data-mid="174867132" border="0" src="https://freight.cargo.site/w/1000/i/b5ee956c89e1748b714d2ca37968d7426f95665530ac446d3c8004f6d9c037bf/An-Insurance-company-people-don-t-hate-6.gif" /> ideo/148894857?api=1&amp;background=1&amp;mte=0&amp;l <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7ede65907b830db7982f41bb3f0f2e67bf8f2e03fef02fd81ecadeb57aa2ec86/02-Headline.jpeg" data-mid="119448504" border="0" src="https://freight.cargo.site/w/1000/i/7ede65907b830db7982f41bb3f0f2e67bf8f2e03fef02fd81ecadeb57aa2ec86/02-Headline.jpeg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d31f455b48b5ba1730a6fb526f3b666f5745195107b93cc63c323b0334fdbe86/03_Computer-shot.jpg" data-mid="119448523" border="0" src="https://freight.cargo.site/w/1000/i/d31f455b48b5ba1730a6fb526f3b666f5745195107b93cc63c323b0334fdbe86/03_Computer-shot.jpg" /><img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3b385949c7f83fdca068dcf8959df7482af7e6270a43b2814bfccbee3e302239/04_Occupations-01.gif" data-mid="119448517" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/3b385949c7f83fdca068dcf8959df7482af7e6270a43b2814bfccbee3e302239/04_Occupations-01.gif" /> &nbsp; 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<img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fcaea4a4716baad1758b8762b050f88d6d8ca3f53a261ce276e45ed6dc85b10f/17_Shirts-01.jpeg" data-mid="119448509" border="0" src="https://freight.cargo.site/w/1000/i/fcaea4a4716baad1758b8762b050f88d6d8ca3f53a261ce276e45ed6dc85b10f/17_Shirts-01.jpeg" /><img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/679d816522d09c65cd7ff38f11467fa813d1d480057161a8cd437e72898062f5/19_Shirts-02.jpeg" data-mid="119448511" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/679d816522d09c65cd7ff38f11467fa813d1d480057161a8cd437e72898062f5/19_Shirts-02.jpeg" /> &nbsp; <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1c0e8e6faf3aec346969df8b3e92003e14356ded59949894e060169edf2352a7/18_Stuzo-Clothing-03.jpeg" data-mid="119448510" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/1c0e8e6faf3aec346969df8b3e92003e14356ded59949894e060169edf2352a7/18_Stuzo-Clothing-03.jpeg" /><img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9a6b80c65a686ea13f292250c6cf1095017112478c97d632895e08d5e41b5501/24_Frame-Attribution-01.jpeg" data-mid="119448522" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/9a6b80c65a686ea13f292250c6cf1095017112478c97d632895e08d5e41b5501/24_Frame-Attribution-01.jpeg" />&nbsp; &nbsp;<img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f3a8d89ba3b21af82d605edf35f89e43fea09d21014eb86bb1071802a93704ae/25_Frame-Attribution-02.jpeg" data-mid="119448521" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/f3a8d89ba3b21af82d605edf35f89e43fea09d21014eb86bb1071802a93704ae/25_Frame-Attribution-02.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/05215a2d062181f4abe68f7a94d900b1c25d81e5e5431ce984a3bc487543a7b8/27_Hero-Illustration.gif" data-mid="119448515" border="0" src="https://freight.cargo.site/w/1000/i/05215a2d062181f4abe68f7a94d900b1c25d81e5e5431ce984a3bc487543a7b8/27_Hero-Illustration.gif" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ae873ae7158cee12a09e8b86c45abeae73c3f589d4c72c72906d07d01ccc9ae/20_Baronfig-Notebook.jpg" data-mid="119448516" border="0" src="https://freight.cargo.site/w/1000/i/3ae873ae7158cee12a09e8b86c45abeae73c3f589d4c72c72906d07d01ccc9ae/20_Baronfig-Notebook.jpg" /><img width="2996" height="1996" width_o="2996" height_o="1996" data-src="https://freight.cargo.site/t/original/i/8dcb1ffb8a7d7f9101c8519293905a898e2bc40e861547a1e923babdee884bc2/01_Logo_.gif" data-mid="119547853" border="0" src="https://freight.cargo.site/w/1000/i/8dcb1ffb8a7d7f9101c8519293905a898e2bc40e861547a1e923babdee884bc2/01_Logo_.gif" /> =0 <img width="3840" height="1350" width_o="3840" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1a85dfc65a60a4a30b005ea3847c73306db0495389458cc651ba090f617b157a/Logo---Before-After-copy.jpg" data-mid="119874606" border="0" src="https://freight.cargo.site/w/1000/i/1a85dfc65a60a4a30b005ea3847c73306db0495389458cc651ba090f617b157a/Logo---Before-After-copy.jpg" />Design Agency: COLLINSBrian Collins - Chief Creative OfficerJump Jirakaweekul - Design DirectorBarney Stepney - DesignerKristine Lim - DesignerJulen Saenz - DesignerAlex Wallace - Business DirectorTom Elia - CopywriterMari Juliano – Photographer Illustration:Caspar Wain - Illustrator Photography:Maggie Shannon – Primary Photographer NEXT Creative Team: Daniel Surgeon - Lead Design Jake Reilly - Lead CopyDevon Lach - Lead ProducerMargot Czeropski - Associate ProducerJustin Truong - DesignerLeena Murdeshwar - DesignerEva Sealove - Producer https://spencer-hansen.com/ANDROID-Friends-Furever Fri, 06 Feb 2015 16:06:05 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/ANDROID-Friends-Furever &nbsp;Home&nbsp; ANDROIDbe together. not the same. :60 Broadcast Results: - The most shared ad of all time- Top 10 Ad of the Year: AdWeek, Fast Company &amp; Creativity - 150+ million views- 1 million views in first 24 hours- #1 on YouTube's Most Viewed Chart the week of its release- Android was the Most Shared Brand of 2015- One of Business Insider's "Best Tech TV Commercials of All Time"- Fortune's Top Ad of 2015 Honors:One Show (x2) Edit and finishing Ben Suenaga // Friendshop! Copywriter Dan Brill https://spencer-hansen.com/SPOTIFY-I-m-with-the-Banned Thu, 01 Mar 2018 02:24:27 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/SPOTIFY-I-m-with-the-Banned &nbsp;Home&nbsp;SPOTIFY - I’M WITH THE BANNED When people can't travel, music will. In response to Trump's Muslim Ban and the rhetoric that swirled around it, we created I'm with the banned, a project that paired artists from the "banned" nations with American artists to create collaborative music, and put a human face to those affected.We produced six original music tracks and a documentary film with cinematic premier at:-The Globe Theater in Los Angeles&nbsp; - E Street Cinema, Washington DC Less than a mile from the White House- Sunshine Cinema, NYC Honors:The film ran on A&amp;E Network’s VicelandEmmy Awards (x2 nominations)Cannes Lions (x1)One Show (x2)Clio (x4) Methal, a singer-songwriter from Yemen, collaborated with American rock group, X Ambassadors. Wayaha Cusub, a hip hop collective from Somalia, collaborated with American rap artist, Desiigner. Moh Flow, a singer-songwriter from Syria along with his brother/producer AY, collaborated with American rap artist, Pusha T. KasraV, a producer/DJ from Iran, collaborated with American singer-songwriter, K.Flay. Sufyvn, a producer from Sudan, collaborated with American R&amp;B artist, BJ the Chicago Kid. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02079de3406da34671cfc420dc4819d1fb0baec2ae44730b5bc6e120ef72ccd8/LogoWall_Integrated_NEW.jpg" data-mid="42889562" border="0" src="https://freight.cargo.site/w/1000/i/02079de3406da34671cfc420dc4819d1fb0baec2ae44730b5bc6e120ef72ccd8/LogoWall_Integrated_NEW.jpg" /> Six original collaborative tracks. The artists from the "banned" nations included Waayaha Cusub, a Somali hip-hop collective, and Methal, a singer-songwriter who was the first woman to publicly perform music in Yemen. They were joined by U.S. collaborators including Pusha T, Desiigner, X Ambassadors, BJ the Chicago Kid and jazz legend Dr. Lonnie Smith. And in June 2017, joined an all-star team of writers and producers, they met in Toronto – the closest the "banned" artists could get to U.S. soil. Within a week, four of the songs had made their way to Spotify’s Viral Top 50, and would go on to be streamed over 11 million times. By the end of the program, the short documentaries had been viewed over 5.2 million times. Our documentary, directed by Daniel Kaufman, was nominated for 2 Emmy Awards <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6a66dae22b0f48cc8a1190cdd0165c384640320cb1ab8c6f7c3c4d0a8d3c15f8/EmmyNoms.jpg" data-mid="42889564" border="0" src="https://freight.cargo.site/w/1000/i/6a66dae22b0f48cc8a1190cdd0165c384640320cb1ab8c6f7c3c4d0a8d3c15f8/EmmyNoms.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d5422ffbb78ba9f5a4e3d2bcbbdbbf10c98bd00373ffc0c11d558de68e5d86f/1_IWTB_Lockup.jpg" data-mid="42889565" border="0" src="https://freight.cargo.site/w/1000/i/0d5422ffbb78ba9f5a4e3d2bcbbdbbf10c98bd00373ffc0c11d558de68e5d86f/1_IWTB_Lockup.jpg" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/eb0c31b35f7c3b7055070c5ce6c51b9472dc5763f9c720979155a96bf52dc157/2_groupshot_o.jpg" data-mid="42889566" border="0" src="https://freight.cargo.site/w/1000/i/eb0c31b35f7c3b7055070c5ce6c51b9472dc5763f9c720979155a96bf52dc157/2_groupshot_o.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34404e9769890e0436a83c4115b00444493e59cd4edf75302cc13cb476d96d23/3_Banned_Nations.jpg" data-mid="42889567" border="0" src="https://freight.cargo.site/w/1000/i/34404e9769890e0436a83c4115b00444493e59cd4edf75302cc13cb476d96d23/3_Banned_Nations.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32bc144b02ff0d56a22410a8d3503ff2fded53b6f52f4d2723eb1dcfe3f29d13/4_Felis.jpg" data-mid="42889568" border="0" src="https://freight.cargo.site/w/1000/i/32bc144b02ff0d56a22410a8d3503ff2fded53b6f52f4d2723eb1dcfe3f29d13/4_Felis.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/163531e5d2972f9141c6023bc2c4e0c72bc45b91c3f505c9ffabe73efccc817a/5_Kasra_Studio.jpg" data-mid="42889569" border="0" src="https://freight.cargo.site/w/1000/i/163531e5d2972f9141c6023bc2c4e0c72bc45b91c3f505c9ffabe73efccc817a/5_Kasra_Studio.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/108be626d67969d8294a842379cd73cb2dbb6fe22c1e26c14da67395e3b39730/6_MethalStars.jpg" data-mid="42889570" border="0" src="https://freight.cargo.site/w/1000/i/108be626d67969d8294a842379cd73cb2dbb6fe22c1e26c14da67395e3b39730/6_MethalStars.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ab5e20acab430e80029172dc874674b3aa4ef4151afa93f424560c08a4089c5/7_kasra_Soundboard.jpg" data-mid="42889571" border="0" src="https://freight.cargo.site/w/1000/i/7ab5e20acab430e80029172dc874674b3aa4ef4151afa93f424560c08a4089c5/7_kasra_Soundboard.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6bc54157c7a0816fb78056e3a6f1dd24023e46c8a712be383be3f16a71aca86f/8_Sam_Methal.jpg" data-mid="42889572" border="0" src="https://freight.cargo.site/w/1000/i/6bc54157c7a0816fb78056e3a6f1dd24023e46c8a712be383be3f16a71aca86f/8_Sam_Methal.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ba60a491b75d3020e38884fcf00f4df51e7856ed8fd3b478f303ee6003ac9ab/9_Shiine.jpg" data-mid="42889573" border="0" src="https://freight.cargo.site/w/1000/i/5ba60a491b75d3020e38884fcf00f4df51e7856ed8fd3b478f303ee6003ac9ab/9_Shiine.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/ebc6b1ae7b2cffef05daee5140b1b5a76c91e2d0efa429910afce074504d8e6f/10_FilmPremier.jpg" data-mid="42889574" border="0" src="https://freight.cargo.site/w/1000/i/ebc6b1ae7b2cffef05daee5140b1b5a76c91e2d0efa429910afce074504d8e6f/10_FilmPremier.jpg" />Producers: Doc McKinneyMatty TavaresThe Stereotypes Songwriters Clarence Coffee JrEvan “Kidd” Bogart. Film Director Daniel Kaufman CopywriterDan Brill https://spencer-hansen.com/Congrats-Ed-Sheeran Thu, 14 Mar 2019 01:28:41 +0000 Spencer Hansen Portfolio https://spencer-hansen.com/Congrats-Ed-Sheeran &nbsp;Home&nbsp; CONGRATS, ED SHEERAN The most-streamed artist of 2017 Directed by Robin Comisar